Brand Kit
The Twing.AI brand, in one place.
Logos, marks, color, and usage guidance for press, partners, portfolio companies, and anyone telling a Twing.AI story. Everything here is free to use within the guidelines below. No permission required.
About Twing.AI
Twing.AI builds custom AI and data infrastructure for private equity funds and their portfolio companies. We combine AI-native engineering with PE context, integrating with existing deal-team systems like DealCloud and SharePoint, and embedding engineers directly inside portfolio companies alongside management teams. Engagements deploy in weeks under flexible structures: fixed-scope project, monthly retainer, or a percentage of documented value created.
Twing.AI has delivered measurable ROI inside multi-billion-AUM LBO sponsors and their portfolio companies, with case studies spanning digital media, healthcare, fintech, and industrial services.
Short version: AI-native engineering, PE context, and custom-built AI for your fund’s process and your portfolio companies’ value-creation plans.
Wordmark (full logo)
The primary lockup pairs the Twing mark with the wordmark. Use this anywhere you have room: websites, decks, partner pages, and event signage. Two arrangements are provided; pick whichever balances best in your composition.
Mark left
Mark right
Mark only
Use the mark on its own when space is tight or the Twing.AI name is already established in context: favicons, app icons, social avatars, and small-format placements.
Color
Ink and Sage carry the brand. Cream and Warm Stone provide quiet, paper-like canvases. Rust is reserved as a deliberate accent.
Typography
Display & Headlines
Instrument Serif
Used for hero copy, section titles, and editorial moments. Quiet, literary, slightly old-world.
Body & Interface
DM Sans
Used for body copy, navigation, buttons, and product UI. Clean, calm, easy to read at small sizes.
Usage guidelines
A few small things that keep the brand consistent everywhere it shows up.
Please do
- •Use the SVG whenever you can. It stays sharp at every size.
- •Give the logo room to breathe. Leave at least the height of the mark on every side.
- •Pick the color variant with the most contrast against your background.
- •Write the name as Twing.AI: capital T, capital AI, period in the middle.
Please don’t
- •Recolor, restyle, or add effects (drop shadows, gradients, outlines) to the logo.
- •Stretch, rotate, or distort the proportions.
- •Place the logo on busy imagery without a solid backing.
- •Use the mark or wordmark to imply a partnership, integration, or endorsement that isn’t real.
Need something else?
Looking for executive headshots, a custom co-branded lockup, or a specific format we haven’t included here? We’re happy to help. Reach out at contact@twing.ai.